Cupid and the Tiger?

Posted on 05. Jan, 2010 by in Food & Drink

Caterers may wait ages for a good themed menu opportunity to come along so Chinese new year combined with St. Valentines Day offers profitable expectations.

Caterers planning their 2010 programme may well already spotted that a culture clash between the western and Asian calendars means that February 14 2010 is not only St. Valentine’s Day but also marks the Chinese New Year and the start of the Year of the Tiger.

St. Valentine’s Day is already well established as an opportunity for caterers to attract extra trade, and the fact that it falls on a Sunday in 2010 should be good news for businesses looking for a boost on the quietest night of the weekend trading.

Equally, over recent years Chinese New Year has also moved beyond the ethnic restaurant sector to become an important occasion for many caterers. The popularity of the flavours used in Chinese cuisine, as well as the wide availability of oriental sauces and products from suppliers can make putting Chinese dishes on the menu a profitable option.

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