Tackling the Crunch

Posted on 20. Jan, 2009 by in Industry News

Fast food restaurant research reveals that the majority of visitors to outlets in the past 6 months had made no change to their frequency of outings due to rising food prices.

Despite the dire economic UK climate, fast-food outlets have had the advantage of serving the value end of this section of market and may be better placed to meet the economic challenges than those inother sectors.

The UK fast-food/takeaway and home-delivery market (excluding coffee shops) reached a value of £9.33bn in 2007, an increase of 4.2% compared with 2006.

Making customers feel good about parting with their money is key so understanding what customers think about the food, service and facilities is essential to restaurants who want to survice the economic turndown.

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